Amazon.com, Inc. (AMZN): Why Are Customers Swinging Between Books and TV?

Amazon.com, Inc. (NASDAQ:AMZN) has a knack for scoping out its customer’s needs and fulfilling them. From the special black Friday deal marathon starting this Sunday, to providing users with their precious Microsoft Corporation (NASDAQ:MSFT)’s Xbox One on the launch date, Amazon.com knows its stuff. And so, shortly before the holiday mayhem commences, the e-commerce giant struck a content deal with film studio A24 for airing its most recent films. And for the bookworms among us, Amazon.com also launched a spicy new update for its Kindle Fire tablets.

So, let’s take a look at these perky developments and how they’ll make our holiday season more delightful.

Amazon.com, Inc. (NASDAQ:AMZN)

Pure entertainment

When it comes to television entertainment, there’s no doubt that teenagers and young adults are the best targets. And since Amazon.com, Inc. (NASDAQ:AMZN) is no market newbie, it figured out a way of doing just that. By announcing today that the online giant will be entering a content licensing agreement with film studio A24, soon enough movies like Spring Breakers or Sofia Coppola’s The Bling Ring will be on DVD. Via Amazon’s exclusive premium home subscription, Prime Instant Video, customers will be able to acquire the A24 productions soon after their DVD and Blu-ray releases.

Big movies, consumer habits

Alongside The Bling Ring and Spring Breakers, Amazon.com, Inc. (NASDAQ:AMZN) plans on distributing other titles like Ginger and Rosa, or The Spectacular Now. The strategy behind this licensing agreement, however, is not only important for Amazon.com’s user base, but also for the independent film studio, which hopes to grasp the customer’s changing consumer habits. As a very happy Matthew Bires from A24 stated, “Not only can we share our content with an engaged audience, we have access to better analytics to monitor the films’ reach. Amazon is an extremely innovative and entrepreneurial company and the scope and dynamism of the platform is incredibly exciting for our films.”

TV shall not replace books

Part of knowing your customer base is also realizing that many of them still enjoy a good read, even it’s on a Kindle Fire HDX tablet. So, Amazon.com, Inc. (NASDAQ:AMZN) launched an update for the Fire OS software today, meant to set the Kindle apart from other Android tablets. The 3.1 version now integrates the book-lover community of Goodreads, allowing users to read and use the app simultaneously. Also, Amazon’s effort to take on Google Inc. (NASDAQ:GOOG)’s streaming device Chromecast, might be paying off. Amazon’s second screen now allows you to thrust TV shows and movies from your tablet to your TV screen, by using the Kindle as the central control. So I’d say it’s a pretty bright day for Amazon.com, Inc. (NASDAQ:AMZN).


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