Apple Inc. (AAPL): What It’s Placing Bets on This Holiday Season

Apple Inc. (NASDAQ:AAPL) is an all-time favorite when it comes to the holiday season wish list. However, we recently reported that the tech giant is a little behind when it comes to launching truly innovative products. Therefore, this year’s Black Friday will put Apple Inc.’s popularity to the test. As it announced Tuesday, this year the traditional “one-day Apple shopping event” will begin online at 3:01 a.m. Eastern and continue through the day in Apple Stores. However, the design tech giant seems to have taken its recent headline critiques seriously and will be hiring Angela Ahrendts as its new retail chief.

What’s the holiday plan and will we soon see major changes among Apple Inc. products?

Apple Inc. (NASDAQ:AAPL)

A matter of sales

Many investors are convinced that Apple Inc. (NASDAQ:AAPL) has all the necessary means to take the No. 1 position in this year’s “best positioned to benefit from holiday season” company list. The question is, why? Well, according to CEA’s (Consumer Electronics Association) Pre-Black Friday Survey, 31 percent of all adults in the U.S. plan to go on a shopping spree for electronics this weekend. And with Apple Inc. opening its virtual and real doors to customers this Friday, many will undoubtedly target the select products offered by Apple Stores at a 7-9 percent discount. Nevertheless, you can expect the most-wanted purchases, like the golden iPhone 5S or the newest iPad Air, to be exempt from bargain land.

Apple Inc. iPad for all

If one thing is clear by now, it’s that Apple Inc. (NASDAQ:AAPL) has one of the largest fan bases in the world. No matter how many versions of the same iPad appear on the market, Apple will always land on our holiday wish list. And if we trust CEA’s survey, the most wished for item this year will be tablets, a terrain where Apple Inc. definitely dominates. With 30% of all Black Friday shoppers on the hunt for the computer-smartphone breed, iPad sales are bound to shine at the end of this year.

Innovate to win

But Apple Inc. (NASDAQ:AAPL) knows not to sleep on its accomplishments, and with smartwatches being the next big thing, the tech giant will be bringing in former Burberry CEO Angela Ahrendts as its new retail chief. As Apple Inc.’s highest-ranking female executive, Ahrendts is expected to bring new flair and design to the newest batch of the company’s products lined up for next year. The former Burberry CEO has made a name for herself by taking Burberry to the next level through product innovation, a familiar word among the Apple Inc. family. So maybe the tech giant is looking to be part of a Jay-Z tune in the future.         



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