Apple Inc (AAPL): Why Do We Keep Choosing This Tech Fruit?

Apple Inc. (NASDAQ:AAPL) has been accused of losing its innovative spree. Many say that after the launching of the iPad and the iPhone, the company lost its creative distinction. Such a statement has been repeated too quickly, and it is not really that close to the truth. Apple Inc. keeps innovating. The number of patents the company submits could be a proof of that. But what’s also important is that using Apple Inc. devices is still a rewarding experience (and in my opinion, still more rewarding than others). This business is about thinking about users’ comfort and needs, and on this matter, Apple Inc.’s design and manufacture keeps blowing our minds.

Apple Inc. (NASDAQ:AAPL)

Apple Inc. and the iPhone 5S

Apple Inc. (NASDAQ:AAPL)’s new iPhone 5S got quite the reviews. It was said to be “ingenious, forward-thinking and powerful.” And we must agree. Good design is all about nailing it with small details. And the iPhone 5S certainly does this.

So we will remind you about some fantastic new stuff this phone has. Let’s start with the screen. Like the 5 before it, the 5S’s case design to integrate the larger display is rather clever. Apple Inc. almost managed to retain the older iPhone’s dimensions, meaning you get a lot more screen in an only slightly longer unit. It’s still very pocketable. And it still looks fantastic.

Plus, you can download every app that comes to your mind, the iPhone 5S won’t lose its power. The 5S boasts twice the RAM and a super powered 1.3 GHz Apple Inc. A7 processor.

And the camera. The camera is a whole new experience. The new flash has two LEDs –one each of white and amber- and the software figures out a scene’s color temperature, determining the intensity and color of the flash it should use.

Apple Inc. iPhone battery life

We already stated that Apple Inc. (NASDAQ:AAPL) is really not that short on innovation if we think of the products it launched this year. And the company just filed a patent that introduces some battery-saving technology that will mean big advances on the future iPhone models. The patent outlines a system that leverages artificial intelligences to recognize power more efficiently. This approach would enable the device to make the most of that power. Apple Inc. revealed that this system would remember where a user normally charged their device, what type of power source they use, and how long it takes them to travel from one location to the next. This will assemble a user profile to manage power of that individual’s device.


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