It is no news that social media has indeed changed the way we live, but it also altered the way markets move. The impact of a good marketing campaign through social media is huge, and implies a central element of every marketer’s strategy. Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) are constantly generating new data that makes the marketing in social media more and more promising. By utilizing sociality, these companies have been gathering the social life around the globe, allowing companies to reach to (almost) everyone.
The old resume/CV mode is apparently at dusk, as the social networks rise up. LinkedIn Corp (NYSE:LNKD), Google Inc (NASDAQ:GOOG) Facebook Inc (NASDAQ:FB), or Twitter Inc (NYSE:TWTR), all of these social networks provide more and more job offers and interviews.
It seems, though, that Canadians were the ones taking the most profit of this. A global study commissioned by Kelly Services, Inc. (NASDAQ:KELYA) revealed that 39 percent of Canadians were contacted regarding job interviews through social media. Kelly Services executive vice president Michael Webster said: “Social media is rapidly revolutionizing the recruitment process because it broadens the access to an enormous pool of candidates.”
After polling 122,000 people worldwide, the results pointed that more than 41 percent of them said that they had been contacted for job interviews in the past year through social media. Facebook Inc (NASDAQ:FB), Google Inc (NASDAQ:GOOG) and Twitter Inc (NYSE:TWTR) are the social networks that provide their users with more job offers. Webster explained: “Employees are more social and more flexible in the way they engage with trusted friends and work colleagues on social media and, increasingly, they expect to have access to technology in the workplace to enable that.”
The chance of hitting the spot through social media marketing relies on the persistence and positioning of the brand. Bearing in mind that every information introduced into social networks such as Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR) or LinkedIn Corp (NYSE:LNKD) remains there, the marketing through it is cumulative.
But the possibilities it provides might appear overwhelming. Each social medium is different, and has its specific audiences and users. That’s the reason why choosing the right social network is central when doing this sort of marketing.
Facebook Inc. (NASDAQ:FB), for instance, is the world’s most popular network, and the amount of female users outnumbers the male users. Twitter Inc (NYSE:TWTR), with its real-time pace, allows users to follow stories and keep up with opinions and news. This provides a resourceful tool for businesses that need to keep up with customers’ requests.
LinkedIn Corp (NYSE:LNKD), regarded as the world’s only professional network, is not as frequented by users as the other two, but permits a connection with the industry that comes in handy when presenting a product and building its image.
The social media grow and the job market follows their pace. The new possibility they provide allows a better-informed and transparent market. Exposing the brands to larger audiences, increasing website traffic, reaching directly more consumers and increasing search engine rankings through Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR), LinkedIn Corp (NYSE:LNKD),or Google Inc (NASDAQ:GOOG) are some of the benefits of the expansion of social media towards the job industry. We may still wonder what will this growth’s impact will be on the more traditional businesses’ and what will the consequences of the radical flexibility of job markets.