Microsoft Corporation (MSFT), Sony Corporation (ADR) (SNE): The Gaming War is Nigh

Microsoft Corporation (NASDAQ:MSFT) and Sony Corporation (ADR) (NYSE:SNE) stated that they will be releasing the new Xbox One and the PlayStation 4 by the holiday season. For those of you, avid gamers, who have been expecting these announcements, the ‘new console generation’ shouldn’t be any news by now. However, the rest of us are anxious to see how this battle will develop. The $399 PS4 and $499 Xbox One both represent a huge leap from their predecessors. But the question remains: which one of these will conquer the hearts (and pockets) of the customers and fanboys?

Which one is better?

Good question. Hard answer. You’ll find endless lists of pros and cons in different forums around the world.

For starters, the Sony Corporation (SNE) (NYSE:SNE) PS4 is cheaper, but it lacks the ‘Kinect’ feature that the Xbox One has. Microsoft Corporation (NASDAQ:MSFT) has been making a big deal about its updated Kinect motion controller, which uses a camera to watch player movements allowing you to control the onscreen settings with arm waves (this was already available in the previous Xbox but didn’t work that well). However, other differences suggest (on paper) that the PS4 is more powerful and will be capable of better visuals.  Still, no experiences confirm this.

What you really need to know is that both represent the major upgrade in mainstream gaming hardware in years, and if you are thinking about buying one, any of them will probably be a good investment. If you are likely to play online, the best way to choose should be to ask your friends what their choice will be, so you can battle it out together.

Most of the U.S. votes for …

A recent poll from Reuters stated that 26 percent of 1,297 people surveyed last week say they are likely to purchase the new Sony Corporation (SNE) (NYSE:SNE) PlayStation 4, versus 15 percent opting for the Microsoft Corporation (NASDAQ:MSFT)Xbox One. The difference widens when it comes to those below the age of 40. Of that group of 408 people, 41 percent picked Sony’s PS4 versus 27 percent for Microsoft’s Xbox One.

However gamers tend to be loyal to their first purchases, so this should be about getting new customers. The truth is, we won’t know until the holidays who will win the battle. Since both consoles have their loyalty, it may be a matter of how many new gamers will ask for which console for the holidays. Market share for either Microsoft Corporation (NASDAQ:MSFT) and Sony Corporation (ADR) (NYSE:SNE) may not be fully settled, but the holiday season will be a vital barometer.



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