Apple Inc. (AAPL): From Paris With Love, and a Puzzling Search?

Apple Inc. (NASDAQ:AAPL) is winding down one of the more enigmatic years for the company with 3013 going by the wayside, and it has seemed to lead to some decent expectations about what is to come in 2014. You see, it’s hard to fathom that Apple Inc. would not release a single new product of consequence until the fall of a calendar year, and even then some other expected releases were pushed back due to supply chain issues (at least that we heard).

And so, what could be more fitting for an enigmatic year for Apple Inc. than to have a couple rather odd items cross our desk on this last Friday before Christmas?

Apple Inc. (NASDAQ:AAPL)

No fashion French kiss for the 5C

Our first item of the odd takes us to France, where some Apple Inc. (NASDAQ:AAPL) iPhone fans have been struck by what seems to be a design flaw surrounding the “entry-level” iPhone, the 5C, which launched in September. While the phone itself has been relatively well-received, the fashion-conscious French seem to have an issue with how the iPhone was accessorized i France.

You see, Apple Inc. (NASDAQ:AAPL) designed cases for the iPhone 5C of several colors and the cases have circular holes so the actual color of the smartphone shows through. The French noticed that where the “iPhone” word is stamped on the back of the phone, only the word “non” shows through oen of the holes.

And for those of you deficient in the Romantic languages, “non” is French for “no.” A non-iPhone? Was the design of this case intentional or a major error? People are wondering, because Apple Inc. is usually so careful and meticulous about its designs, but it is noteworthy that when Apple Inc. had its release announcement presser in September, it showed a photo for the 5C in a case, and the “iPhone” word was not showing on the back – as if it had been Photoshopped out. Maybe Apple Inc. knew about this and covered ┬áit up?

The French really don’t like fashion faux pas … and for them, this seems to qualify.

Search for apps? Try searching for the search

No one likes to have a complicated search for something, whether it’s the keys to the car, a website on Google Inc (NASDAQ:GOOG) or an app in the Apple Inc. (NASDAQ:AAPL) App Store or Google Inc Play Store. But we also know that Google Inc and Apple Inc., among others, are always making little tweaks and adjustents to their search algorithm with the goal of having the most accurate and relevant search results available at the top fo the page for users.

But apparently, Apple Inc. is doing more than just tweaking. Seems to be a complete re-shuffling of the deck of apps in its App Store.

The search geeks (we say that with respect) at MOBILEDEVHQ has been tracking changes to the various search algorithms and how they affect search results. Generally, the changes are very minor, but just this week t was reported that search results in the Apple Inc. (NASDAQ:AAPL) App Store are looking very different than before.

MOBILEDEVHQ noted that one day, as it was doing its standard 30,000-keyword-search test, app placement in the search results for iPhone had changed an average of more than 40 positions – eight times the normal amount. It also noted that more than 40 percent of the apps changed ranking by more than 20 positions – usually only about 3 percent of apps have that large a shift. On the Apple Inc. (NASDAQ:AAPL) iPad, the shift was not quite as volatile and just shy of 21 places on average, but that was still more than four times the usual shift with regular algorithm tweaks.







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