Google Inc (GOOG): Is the Cat Finally Out of the Bag?

Almost a month after their dramatic appearance off the bay of San Francisco, the mystery behind the barges bearing Google Inc (NASDAQ:GOOG) logo seems to be getting cleared finally. While the final word is not yet out officially, reports which claim to quote the builder who is contracted to put together this watercraft has disclosed that the water-borne infrastructure will serve as a retail space to market products which are being churned out by the world’s dominant search engine company.

Google Inc (NASDAQ:GOOG)

Intense speculation

Readers would remember that when reports started to first appear in local media earlier last month about the presence of these barges, immense speculation had built up around the reasoning behind Google Inc (NASDAQ:GOOG)’s move. Some had predicted that these were floating restaurants being commissioned, while few others had dismissed it as a publicity stunt by Google Inc.

Shedding light

The latest report goes on to claim by quoting information sourced from Turner Construction Co. that the entire project has a $35 million budget and will involve three surface-water facilities including the one which is currently moored off the Treasure Island coast. The other rumored cities for these Google Inc (NASDAQ:GOOG) barges are Los Angeles and New York. The report also sheds some light on the name of this ultra-secret project commissioned by Google Inc. This initiative has been codenamed Hangar 3.

Google Inc does it dramatically

The now-exposed builders plan indicates that each of these huge floating contraptions will be big enough to accommodate 80 full-sized shipping containers and will be equipped with appropriate-sized sails. Folks who have been privy to the permits from port authorities at Treasure Island have been quoted as saying that Google Inc (NASDAQ:GOOG) representatives have given them to understand that these new floating stores will be used to launch the sale of the much-anticipated Google Glass wearable device next year.

Crafty moves scaring competitors?

It is probably due to this kind of out-of-the-box thinking from Google Inc (NASDAQ:GOOG) that has scared traditional IT heavyweight Microsoft Corporation (NASDAQ:MSFT) into dedicating huge resources and efforts in putting together a negative media campaign called Scroogled against its rival’s notebook product, the Chromebook.

Caught in their own trap?

In today’s intensely competitive dog-eat-dog marketplace for digital devices, Microsoft Corporation (NASDAQ:MSFT)’s strategy of trying to show up the faults in its rival product rather than showcasing how much better their own product is designed can even boomerang and provide more hype and credence to its competition’s products, be it Google Inc (NASDAQ:GOOG)’s Chromebook or its Nexus smartphones and tablets.


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