Google Inc (GOOG) Leading the Way in a Tech Paradigm Shift?

Google Inc (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL) have been mentioned in the same sentence many times this year and over the last several years when it comes to tech and innovations. For much of the last three decades, Apple Inc. has represented the paradigm in tech as the primary innovator. But as talk has surged in recent months abut the possibility of a paradigm shift in tech because of a seeming lack of innovation and market leadership by Apple Inc. of late, the ecpectation has been that Google Inc would be at the front of that paradigm shift as the primary rival to Apple in virtually every major market segment.

Is it possible hat the paradigm shift bmay well happen in 2014? There are a couple news items that have crossed our desk that may provide clues that a shift is truly nih and that Google inc (NASDAQ:GOOG) may well be at the crest of the wave.

Google Inc (NASDAQ:GOOG)

PCs going hybrid

It certainly has not been good news for Microsoft Corporation (NASDAQ:MSFT) to be the king of a hill that is eroding away – that being the PC and laptop markets. For years, Windows has been the favorite operating system for various desktop and laptop computers – especially in the enterprise. But as 2013 winds down, we tech observers have started to notice a new phenomenon in PCs that seems to not only acknowledge the growth of mobile computing, but also seems to further challenge the dominance of Windows in the enterprise space. And as one might expect, Google Inc (NASDAQ:GOOG) is in the middle of this.

Several analysts are already looking forward to next week’s Consumer Electronics Show in Las Vegas, saying that a major theme at the show will be the further evolution of the hybrid PC – a desktop or laptop that has both the Windows OS by Microsoft Corporation (NASDAQ:MSFT) and the Android mobile OS by Google Ibnc (NASDAQ:GOOG). A couple of these devices have surfaced in the market in recent weeks, but the expectation is that a number of OEMs will show themselves moving away fro sole dependence on Windows – especially Windows 8, which has been slow to integrate into the market – and instead offer users smoother touchscreen functionality with Android – with some devices runnign the two platforms simultaneously while others will give users the option of toggling between the two platforms based on desired usage.

Google Inc (NASDAQ:GOOG) is now tech-speak for ‘media darling’

When it comes to the media, the questions is does art imitate life or vice versa? Usually when a company is he biggest in its industry or industry sector, it usually gets the lion’s share of media coverage – that is one of the benefits of being the biggest. So what does it say when Apple Inc. (NASDAQ:AAPL) is considered the largest tech company, yet Google Inc (NASDAQ:GOOG) is actually getting more headlines?

Dow Jones publishes its annual list of the 10 most-mentioned companies in the media during the year, and even in this area there seems to be a paradigm shift – does this reflect more upon the media’s preferences or is it more about perception of each company? Either way, Apple Inc. (NASDAQ:AAPL) saw a precipitous drop in its media coverage in 2013, and an opportunity for Google Inc (NASDAQ:GOOG) to take over the No. 1 spot as the most-mentioned company among those that Dow Jones tracks. After receiving more than 165,000 mentions in the U.S. media in 2012 (about 450 per day), Apple Inc. dropped about 25 percent to about 120,500 mentions (about 335 per day). Taking over the top spot is Google Inc with about 123,800 mentions this year (about 344 per day).

The months with he most mentions for both companies seem to make sense for each 0 Google Inc (NASDAQ:GOOG)’s top month for mentions was May, which was the month of Google’s I/O conference and the launch of the Moto X smartphone, while Apple Inc. (NASDAQ:AAPL) had its peak media month in September, which was the launch for iOS 7 and the new iPhones. By the way, the No. 3 tech company in the media was Microsoft Corporation 9NASDAQ:MSFT), but with a distant amount of about 84,000 mentions (about 233 mentions per day).












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