The Future of Apple Inc. (AAPL)’s iPad at a Crossroads

Apple Inc. (NASDAQ:AAPL) got off to a quick start in the smartphone market, allowing its iPhone to take an early lead over the competition. Despite the fact that the company remains strong in this market, both in terms of device and app revenues, it is important to note that the Google Inc (NASDAQ:GOOG) Android operating system has passed it by in terms of overall usage.

With the smartphone market heating up, many people are overlooking what is going on within the tablet market. This is a big mistake. There is a lot on the line here, and the Apple Inc. (NASDAQ:AAPL) iPad, much like the iPhone was in the early years, is the top dog at the present time.

However, if Apple plans on holding onto its spot at the top it will need to slow advances from the competition. Will the iPad maker be able to hold off competitors, or will this market go down the same road as the smartphone market?

Apple Inc. (AAPL)

A Big Opportunity

ABI Research, in a report led by Jeff Orr, recently took a closer look at the “coming of age” of the tablet market. With mass market appeal to both consumers and businesses, users are beginning to realize that the choice they make can have a major impact on them.

For Apple Inc. (NASDAQ:AAPL) to continue its dominance of the tablet market, it needs to push Android to the side as opposed to letting this operating system gain ground in the same manner as it did in the smartphone space. If Cupertino is unsuccessful in doing so, it may soon find the competition dipping into its market share.

Think about this: Apple has yet to run into issues as far as its iPod is concerned. It took this market by the horns, dominated the competition, and continues to do so.

There is no denying the fact that Apple is at a crossroads in the tablet market. With the iPad looking better than ever before, the company has a strong product to rely on. Will it be strong enough to hold off the competition, such as those devices powered by the Android operating system? This is a question that will begin to be answered over the next 13 months.

Apple Inc. (NASDAQ:AAPL) is in the driver’s seat, but this doesn’t mean the market is going to remain the same indefinitely. If the company wants to continue its dominance, now is the time to squash the competition and show the world who is boss.



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